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Holition Recognised at the 2020 Glossy Beauty Awards for Best Physical Retail Launch

glossy beauty awards winner

London, England (August 13, 2020)


We are honoured to have been recognised by Digiday for Best Physical Retail Launch at the 2020 Glossy Beauty Awards for our work with the leading beauty destination in the Gulf Cooperation Council, FACES.


As pioneers in beauty retail in the region, Faces has become an undeniable leader in the fragrance, makeup and skincare space, by creating real emotional connections with consumers in every beauty moment. 


Our collaboration with FACES sought to introduce the Store of the Future: a next-generation space that provides hyper-personalised recommendations based on users’ individual emotions and needs. 


Working with natural consumer choreography in a retail context, we created a  ‘digital playground’ of sorts, which featured four unique digital experiences in-store.


1. Fragrance Bar: A personalised tool to help customers discover which fragrance is right for them or to help them find a gift for someone special. 


2. Test Bar: A phygital ‘test and play’ approach to a connected shelf, empowering customers to creatively learn about ingredients, customer reviews and packaging information for products they interact with. 


3. Gift Wizard: An interactive display that uses personality diagnostics to help users find the right gift for a specific occasion.


4. Magic Mirror: The easiest way to ‘try before you buy’, powered by FACE by Holition™ (Holition’s hyper-realistic augmented reality software) is an experiential trip into the world of virtual cosmetics, allowing users to try on digital makeup looks, take a selfie, share it and obtain essential product information through an Instagrammable format.

faces fragrance bar


"Holition continues to reimagine the future of retail by using technology to create meaningful experiences between brands and consumers. On behalf of our creative innovation studio, we are grateful to Digiday Media for recognising our work at the 2020 Glossy Beauty Awards' Best Physical Retail Launch category.

The various technologies within Faces' Store of the Future each play an essential role in creating a seamless and connected retail experience, which encourage consumers to discover, play, and shop for products like never before. We couldn't be more thrilled to be part of such a significant milestone that marks a new era of physical retail."

Jonathan Chippindale, Chief Executive - Holition

The Glossy Beauty Awards recognize the companies transforming the beauty industry. This year's awards sought to recognise the brands who are redefining the beauty industry by creating unique consumer experiences through digital and technology .

Interested to know more about how we're reimagining the future of retail? Click here to find out.