Experience
Inside Jo Malone London’s 360 Townhouse, users navigate through virtual rooms interacting with various animated elements and illustrations inspired by the brand and its signature fragrances. Each room features a combination of computer graphics, soundscapes and hand-drawn illustrations designed by Holition’s in-house artists and technologists.
As visitors wander through the digital environments, they explore Jo Malone London’s products either via scent categories or by exploring ingredients. The experience becomes a whimsical process of self-initiated learning and discovery.
The web-based Virtual Townhouse is available across Jo Malone London’s key global markets and can be explored through users’ own devices, anytime and anywhere in the world.
