Unboxed Festival 2022: Dreamachine

01.  Challenge - How can we use creative technologies to explore the human mind?

Sit back. Close your eyes. Get comfortable. 

Dreamachine is a once-in-a-lifetime journey to explore the extraordinary potential of your own mind. Conjured entirely by light and music, a colourful world unfolds behind your closed eyes, created by the power of your own brain and completely unique to you. The most complex technology required is the brain itself.

This extraordinary experience offers you an entirely new way to disconnect from everyday life and reconnect with both yourself and others.

Dreamachine is one of 10 projects which have been specially commissioned for Unboxed: Creativity in the UK, taking place across England, Northern Ireland, Scotland and Wales during 2022. Working alongside project partners Collective Act and Team Science, Holition developed a series of digital tools that helped participants describe their individual experiences, and how they relate to the collective. 

The Analogue Drawing Station

The Analogue Drawing station allows individuals to create a physical piece of art or writing, which can then be digitally captured and incorporated into the Team Science database. These drawings were then displayed within the live data visualisation, allowing others to compare experiences, as well as being shared out to the wider audience via the dreamachine.world website.

The Perception Census

Holition also provided design and user experience consultancy on the Perception Census, advising on methods and gamification strategies to further enhance the user experience, looking at the social aspect of the Census to encourage further participation.