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Bourjois Launch Press Roundup

bourjois 1c

bourjois 1c

Coverage from Financial Times, Bloomberg, The Drum, Cosmetics Business, UK Fashion Network and more.

From the Financial Times to Cosmetics Business, the launch of our Bourjois Magic Mirror has attracted the attention of cross-industry audiences across the globe. Coined as the 'Blended Reality' mirror, the Bourjois Magic Mirror is the first of its kind to combine physical products with virtual makeup try-on. In this case, Holition harnessed Perch Interactive’s smart camera, which monitors a defined area for activity, as a trigger for the virtual makeup experience, which is powered by Holition's FACE by Holition™ SDK. 


Discover some of the great publications that covered the launch below. 


The Drum - 'Coty unveils AR mirror that's activated when shoppers pick up a lipstick'

Beauty Packaging - "Revolutionary technology -- and products-- power this 'magic mirror.'"

Financial Times Markets - 'Coty Introduces Blended Reality Beauty Magic Mirror Powered by Physical Products'

Fashion Network - 'Coty debuts in-store AR "magic mirror" powered by physical products'

Fashion Nerd -  "Reinventing the beauty experience through purposeful and personalised innovation."

Cosmetics Business - "The Magic Mirror technology, developed in collaboration with Holition and Perch, allows customers to virtually try-on products from Bourjois’ Rouge Velvet Lipstick collection."


To discover the full list of coverage, keep your eyes peeled on our Twitter and LinkedIn pages!