From the Financial Times to Cosmetics Business, the launch of our Bourjois Magic Mirror has attracted the attention of cross-industry audiences across the globe. Coined as the 'Blended Reality' mirror, the Bourjois Magic Mirror is the first of its kind to combine physical products with virtual makeup try-on. In this case, Holition harnessed Perch Interactive’s smart camera, which monitors a defined area for activity, as a trigger for the virtual makeup experience, which is powered by Holition's FACE by Holition™ SDK.
Discover some of the great publications that covered the launch below.
The Drum - 'Coty unveils AR mirror that's activated when shoppers pick up a lipstick'
Beauty Packaging - "Revolutionary technology -- and products-- power this 'magic mirror.'"
Financial Times Markets - 'Coty Introduces Blended Reality Beauty Magic Mirror Powered by Physical Products'
Fashion Network - 'Coty debuts in-store AR "magic mirror" powered by physical products'
Fashion Nerd - "Reinventing the beauty experience through purposeful and personalised innovation."
Cosmetics Business - "The Magic Mirror technology, developed in collaboration with Holition and Perch, allows customers to virtually try-on products from Bourjois’ Rouge Velvet Lipstick collection."