Sally Hansen I World's First Shoppable AR Nail Try-On

01. Challenge - No Mess, No Effort Manicures

Sally Hansen asked Holition engage with consumers in a new and unexpected way on the increasingly popular world of mobile. In addressing the brief, three common pain-points surfaced that were crucial in defining our solution:

1) There isn't a way to 'test' a nail colour, rather you just get a manicure,

2) It's difficult to know what a colour will look like before getting a full manicure with a topcoat, and

3) Manicures at home can create mess and require skill. Merging all of these together, we created ManiMatch, the app that gives virtual manicures and allows you to shop the colours directly within the app.

02. Solution - Scan, try, buy

The mobile app used highly advanced real-time tracking and real-time light reflection to deliver realistic visualisations of nails, superimposed on users’ hands. Without uploading a photo, users were able to experiment with a variety of the more than 200 shades across various product lines in real time. As well as scrolling through shades, users were able to use the app in-store, by scanning the barcode of any Sally Hansen nail polish. In addition to try on, the app recommended users the best colour for them through instantaneous skin tone analysis. Drawing on elements of gamification, users were also able to ‘snap and share’ with friends on social media, ‘save the look’ for later and even click to purchase integrating intro all points of the consumers purchasing journey.