Our Approach 


Since we’re an end-to-end studio, our approach digs deep right from the start. We leverage the past, revel in the present and forecast the future. We’re innovation chameleons who seamlessly adapt and are comfortable in any environment. Though we work with emerging technologies, we never let the tech define us.

Think digital, act analog. We think ‘people first’.

Our Method

This is our chance to listen to you, digest your company DNA and formulate a strategy to diagnose your pain-points, challenges and opportunities.  We can then co-create a brief with you, define the working partnership and set your success metrics for the project.

Focus: Diagnosis, Insight, Innovation

Observation is at the apex of what we do and panoramic insights are what we produce. Rooted in academic research, our holistic approach covers every angle of User Experience.

During this phase, we ideate the initial project concept and flow, based on the synthesis of research and interpretation of user behaviour.

Focus: UX

We believe that a shape-shifting, responsive perspective is the key to progressive design. Take the idea, cut it in half, shake it up then turn it on it’s head.

Once we’ve defined the creative framework and research inputs, the idea develops into a tangible design. Here, we integrate your feedback with results from user testing to style and brand the project.

Focus: UX, Concept Development, Design, R&D

Realising the concept through the software and hardware build, we conduct rigorous testing and fine-tuning to deliver the product or service.

From augmented reality facial mapping to personalised recommendation tools, we are equipped to tackle any algorithm and build. After our final round of user and device testing and development modifications, the launch phase is initiated.

Focus: R&D, Technical, Development

Humanising technology is at the core of our mission and method.

At this stage, we look back on the production, UX, creative and development stages of the project to ensure we've done what we set out to do for launch: create value for our clients and deliver meaningful innovation.

Focus: Deployment, Support

Our Services


From magic mirrors to holographic fashion shows, AI touch tables to hyper-personalised beauty solutions, our modular service list covers every base.

  • Client Management 
  • Project Management
  • Strategy Development

  • Academic Consumer & Market Research

  • Innovation Content (Infographics, Decks)
  • Innovation Roadmapping (iHUB)

  • UX Design

  • UX Solution Consultancy

Concept Development  
  • Creative Research

  • Idea Development

  • UI Design

  • 3D Renders

  • Motion Graphics

  • Real Time Data Visualisation

  • Branding Design

  • Creative Experimentation

  • Technical Testing

  • Hardware and Software Development  

  • Facial Recognition

  • Augmented Reality

  • Recommendation Engines

  • Projection

  • Holograms

  • Artificial Intelligence

  • In-Store

  • Online

  • iOS & Android

  • PC Applications

  • Social Media Platforms

  • Technical Maintenance
    & Checkbacks   

  • Analytics & Reporting

  • Marketing & PR