BOSS | Boss Bottled Absolu Fragrance Filter

02. The Solution -  Using Creative Technology to add a Golden Touch

Holition developed the BOSS BOTTLED ABSOLU Golden Touch Augmented Reality Fragrance Experience, a cutting-edge digital activation that vividly brings the Absolu fragrance to life using advanced 3D augmented reality technology. 

This experience immerses users in the luxurious world of BOSS and the fragrance itself, allowing them to interact with the fragrance bottle and explore various embedded hotspots.

Accessible via Qr codes found online and in-store, users are transported into an interactive AR environment where they can:

Explore the Fragrance: Engage with the fragrance bottle and hotspots to learn about the signature ingredients and unique features of the BOSS BOTTLED ABSOLU fragrance.

Seamless Shopping: Enjoy a seamless shopping experience with direct links to purchase the fragrance within the AR interface.

Shareable Selfie Moment: Utilise the exclusive golden filter, inspired by BOSS BOTTLED ABSOLU and developed by Holition, for a unique selfie moment that can be shared on social media.

03. Insight - An Immersive Discovery into the World of Boss

The BOSS BOTTLED ABSOLU Golden Touch AR Fragrance Experience not only enhances consumer engagement but also bridges the gap between physical and digital retail. By integrating QR code technology with high-fidelity 3D Augmented Reality renders, Holition created a memorable and interactive shopping journey that highlights the premium nature of the BOSS Absolu fragrance. 

A Golden Touch