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Clé de Peau Beauté | Virtual Flower Market

New York, Online, 2024

Our Services

 

UX

Production

Concept Development

Design

Technical Build &

Deployment

01. Challenge - To scale Cj Hendry and Clé de Peau Beauté’s Flower Market Pop-up in New York City online

 

Clé De Peau Beauté appointed Holition to create a digital activation to amplify Flower Market, an exhibition in collaboration with renowned global contemporary artist, Cj Hendry, and in partnership with Four Freedoms Park Conservancy in Roosevelt Island, New York City in September 2024, along with the launch of The Serum by Clé de Peau Beauté.

 

The experience aimed to engage new and existing audiences while creating a measurable impact around key online objectives such as traffic, time spent, and reinforcing the brand’s DNA.

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@cj_hendry @cledepeaubeauteus

02. Solution - Bringing the Radiant Lily to life in the Virtual Flower Market

 

Cj Hendry’s Flower Market features a 120-foot by 40-foot greenhouse filled with 100,000 meticulously crafted plush flowers inspired by the natural radiance and botanicals used in Clé de Peau Beauté products, among which is the Radiant Lily found in Clé de Peau Beauté’s The Serum.

 

To bridge the physical and the digital spaces, Holition created the Virtual Flower Market - a web-based experience that encourages visitors to interact with Clé de Peau Beauté online through four unique activations. Available online for a limited time only, fans of Clé de Peau Beauté and Cj Hendry can now take part in this digital experience, extending Flower Market from Roosevelt Island in New York City to the rest of the United States.

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Highlight your individuality with The Flower Personaliser

 

Inspired by the Radiant Lily, visitors can take a 3D digital plush white lily, personalise it through questions that seek to reveal each one’s individual inner radiance. 

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Cj Hendry

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Co-create with the community and learn more about The Serum inside the Virtual Flower Market

 

The second activation is a reinterpretation of Flower Market’s greenhouse, brought to life in a 360 virtual space and developed in full 3D and CGI, where visitors can place their personalised digital plush white lily, and see a digital gallery with thousands of personalised flowers co-created by the community. 

Reveal your radiance in Augmented Reality

 

To encourage user participation and social engagement, visitors of the virtual flower market experience can also see their creations come to life in augmented reality.

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Amplifying the experience through social media

 

To amplify the Cj Hendry and Clé de Peau Beauté​​ collaboration, Holition also created a teaser film which brings together the physical and virtual Flower Market experience in full CGI, drawing attention to iconic locations in New York City and featuring 3D reinterpretations of Cj Hendry’s plush flowers.

 

 

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03. Insight  - A world where beauty meets art

 

The result is a reimagination of the Flower Market through various digital activations, where the meticulous craftsmanship of Clé de Peau Beauté​​’s The Serum and Cj Hendry’s exhibition are brought to life through creative storytelling and digital technologies.


Visitors can experience the Virtual Market, which will be live from September 13th via https://www.cledepeaubeaute.com/cjhendry-flowermarket.    

"A world where beauty meets art."