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Jo Malone London | The Discovery Collection AR

Japan, Online, 2024

Our Services

 

UX

Production

Concept Development

Design

Technical

Build & Deployment

01. The Challenge -  Fragrance Discovery through Sensory Stimulation 

 

In line with the opening of their new flagship store in Japan, Jo Malone London collaborated with Holition, to create a new augmented reality (AR) experience that would bring their signature fragrances to life through sensory storytelling. 

 

This innovative project, accessible through the Jo Malone Virtual Townhouse and in-store printed markers, offers a unique and immersive way for customers to explore and appreciate the brand's beloved fragrances.

02. The Solution - Using ASMR to Reimagine the Fragrance Discovery Experience

 

The essence of this AR experience is rooted in ASMR (Autonomous Sensory Meridian Response) and sensory storytelling. ASMR, known for its calming and immersive qualities, perfectly complements the intricate and delicate nature of Jo Malone's fragrances. The AR experience uses this as inspiration to help users unlock and explore the fragrance notes of Jo Malone's timeless collection, making the discovery process both engaging and memorable.

Jo Malone ASMR Experience

Customers can access this innovative AR experience in two ways:

 

1. Jo Malone Virtual Townhouse: As an extension of the virtual space, users can explore the new AR experience from the comfort of their homes by scanning QR codes within the Virtual Townhouse.
 

2. In-Store Markers: At the new flagship store in Japan, printed markers serve as activation points for the AR experience. Shoppers can use their smartphones to scan these markers and interact with the AR elements in-store.

 

jml socials visuals asmr

jo malone AR experience ASMR

jo malone asmr

Jo Malone ASMR experience Digital

jo malone fragnance before

jo malone fragnance after

Holition used advanced 3D augmented reality technology to create high-fidelity renders that vividly bring Jo Malone's fragrances to life. As users engage with the AR experience, they can visualise various fragrance elements and discover the detailed notes of each scent through interactive hotspots. This creates a beautiful, sensory-rich journey that highlights the complexity and beauty of Jo Malone's best-selling fragrances.

jml asset hotspot

Jo Malone ASMR experience Digital

03. Insight -  Timeless Fragrances, Enriched through Creative Storytelling.

 

The result of the collaboration is a stunning and sensory-rich AR experience that captures the essence of Jo Malone's fragrances. By blending traditional storytelling with modern technology, Jo Malone London and Holition have created a unique experience that invites users to explore and learn about fragrance notes in a new way.

 

This fusion of tradition and innovation sets a new standard for interactive retail experiences, offering a captivating and educational journey for fragrance enthusiasts around the world. 

Jo Malone Fragnance Digital

Jo Malone ASMR experience Digital Fragnance

Jo Malone ASMR Fragnance Digital

Jo Malone ASMR experience Digital Frganance

 

Reimagining Fragrance Discovery.