Kama Ayurveda | AI-yurvedic Skin Scan
Online, Global, 2024
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UX
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Concept Development
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01. Challenge - A Diagnostics Tool that acts as the Modern Sage of Ayurvedic Practices
Kama Ayurveda approached Holition to create a skincare diagnostic tool that acts as the ‘Modern Sage’ or expert of Ayurveda practices.
In Sanskrit, {kama} means ‘desire’ and {ayurveda} means ‘science of life’. Kama Ayurveda brings together the energy of life and the wisdom of nature in their formulas, values and practices, advocating and educating users about their guiding philosophy of 'Beauty in Balance' – that the key to preserving health and wellbeing is to reestablish the essential balance between mind, body and soul.
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02. Solution - The Kama Ayurveda AI-yurvedic Skin Scan
Holition developed the Kama Ayurveda AI-yurvedic Skin Scan, an interactive, AI-powered diagnostic tool that assesses the user’s skin and recommends personalised products aligned with Ayurvedic principles.
Designed to immerse users in a journey of self-discovery and education, the AI-yurvedic Skin Scan combines facial recognition technology and lifestyle quizzes to analyse their skin health, and to recommend their personalised dosha profile based on Ayurvedic dosha categories: Vata, Pitta, and Kapha.
Kama Ayurveda | AI Skincare Diagnosis & Education
Built on Beauty by Holition’s NeoSkin and FACE™️ technology, NeoSkin harnesses cutting-edge technology for hyper-personalised experiences. Through advanced AI skin analysis and immersive AR visualisation, users embark on a three-step journey:
1. Take a Lifestyle Quiz
Answer a few questions on your lifestyle and skin goals to find your unique dosha profile and skin goals.
2. The AI-yurvedic Skin Skan
The AI tool analyses your facial features and skin type to determine your skin’s needs and dosha type.
3. Your Ayurvedic Routine
Discover your skincare & wellbeing routine, personalised to you, your dosha and your skin goals.
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03. Insight - Bringing Ayurvedic wisdom and modern innovation together
The Kama Ayurveda AI-yurvedic Skin Scan bridges the timeless wisdom of Ayurveda with today’s advanced AI technology, offering users a unique, self-reflective experience that empowers them to understand and nurture their skin.
As the tool adapts to each user’s lifestyle and skin type, it fosters a sense of connection to both personal well-being and Ayurvedic philosophy, showing how technology can enhance traditional practices in ways that are both meaningful and impactful.
“The harmonious integration of Ayurvedic wisdom with modern innovation is a significant advancement in holistic skincare solutions, highlighting the interconnectedness of mind, body and skin. Kama Ayurveda’s collaboration with Holition Beauty introduces a comprehensive approach to skincare diagnosis by seamlessly merging Ayurvedic principles with advanced technology, providing personalised recommendations that follow the principles of Ayurveda and its understanding of individualised wellness” - Dr. Vijay Murthy, Kama Ayurveda’s Global Scientific Advisor
This innovative tool brings together ancient Ayurvedic insights and modern AI capabilities, setting a new standard in skincare personalisation.