Web Analytics
< back

Michael Kors | 3D Anamorphic Display

New York, 2024

Our Services

 

UX

Production

Concept Development

Design

01. Challenge - Design a visually stunning display to create a hero brand moment in Times Square.

 

Michael Kors sought an innovative way to unveil their new Pour Femme and Pour Homme fragrances. The goal was to create an eye-catching 3D experience in Times Square, capturing the attention of New York City’s busy crowd while conveying the elegance and allure of the brand’s latest fragrances.

Michael Kors | 3D Anamorphic Billboard NYC

02. Solution - Develop a captivating CGI-powered 3D anamorphic display to stop audiences in their tracks.

 

Holition’s Creative Technologists designed a full CGI 3D anamorphic display in Times Square, showcasing the Pour Femme and Pour Homme fragrances with seamless transitions and reflective bottle details. 

 

Inspired by the fragrance line’s sculptural chain-link bottles, the 3D anamorphic display features a stunning sequence of visuals and a hero moment, where each bottle slowly rotates in its own orbit, highlighting the bottles' designs and essence, creating a visual centrepiece that resonates with luxury brand enthusiasts.

drawing sketch mk

mk drawing

The 3D Anamorphic Display builds on Michael Kors Pour Femme and Pour Homme, the brand’s new signature fragrances for women and men. The campaign, set in Miami and featuring Irina Shayk and Jon Kortajarena, brings the fragrances to life through a lens of luxury and escape, capturing the multifaceted allure of the modern woman and man.

Michael Kors Billboard NYC

03. Insight  - Using High-impact 3D visuals to create memorable brand engagement.

 

The Michael Kors 3D anamorphic display provided a stunning visual experience that captured the essence of the fragrances, leaving a lasting impression on luxury brand fans and fragrance aficionados. 

 

By combining cutting-edge CGI with Michael Kors’ Pour Femme et Pour Homme campaign visuals, the installation became a landmark moment, driving awareness and engagement for the new Michael Kors scents.

Michael Kors 3D Anamorphic

Creating a sense of luxury and escape.