Piaget | DMGA 150

02. The Solution - A rich sensory experience showcasing Piaget’s heritage, precision, and artistry.

We created an immersive journey through Piaget’s signature artistry with dedicated spaces highlighting Gem Setting, Gold Crafting, Ultrathin watchmaking, and the Polo 79 Discovery Area. The pop-up included curated Instagram moments, sparking intrigue and enhancing brand desirability while offering an elegant pathway for visitors to learn about Piaget’s masterful heritage.

The detailed spatial plan and immersive journey aimed to engage, educate, and inspire visitors through a seamless customer flow that deepens curiosity, increases brand desirability, and leaves visitors with a meaningful understanding of the Piaget Maison.

Within the pop-up experience, were four key stations:

Gold Crafting: Three interactive stations allowed visitors to explore Piaget’s gold artistry using crafting equipment and touchable surfaces, guided by experts. QR code access provided exclusive crafting instructions and enabled data collection, while Piaget storytelling adorned the inside panels, adding a layer of heritage.

Gem Setting: A gem-inspired space with crystal elements housed gem-setting equipment at three stations, inviting visitors to learn about gem crafting. QR codes offered additional instructions and captured user engagement.

Altiplano UltraThin: Panels incorporated delicate design details reflective of Piaget’s ultrathin watch collection. Screens displayed the Piaget 150 saga, Altiplano’s virtual assistant, and invited visitors to customize their designs at the boutique.

Polo 79: A capsule designed as an homage to the Polo 79 watch, featuring infinity mirrors and gold elements, created a captivating sense of depth. Data collection and boutique invitations were placed at the entrances, extending brand interaction beyond the pop-up.

03. Insight - Creating a brand experience that educates and celebrates Piaget’s legacy.

By weaving Piaget’s craftsmanship into interactive experiences, the pop-up transformed casual curiosity into a deeper understanding of the Maison. Visitors left with a newfound knowledge of Piaget’s artistry, reinforcing brand affinity and sparking further engagement with its luxury offerings.

A House of Gold.