02. Solution - Perceptive Futures
To inform Mercedes Benz's Advanced User Experience Design Group and provide strategic directions to specific UX design initiatives for future car models, Holition's Strategy & Insights team conducted comprehensive trend forecasting, amalgamating macro and micro trends shaping the future of the luxury industry and demonstrating a variety of possibilities around a core idea of hyper-personalisation.
Alongside the strategy piece, Holition's Creative team developed a data visualisation, exploring a wide variety of data sets and sources, including those relevant to the individual, the Mercedes Benz driver community and Mercedes Benz as a global corporate entity and used that data to identify ideas, recommendations and experiences uniquely personal to each individual driver.
Recognising that different circumstances and situations will require adaptive design solutions, the creative visualisation tools developed by Holition provided a variety of design options that highlight how creative technologies can be used to communicate data in artistic and comeplling ways. Switching from macro to micro data visualisations, and from rational illustration to more experiential design forms, the direction mirrored the creative trajectory of forward thinking luxury brands.
