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Rolls Royce | Festival of Speed

Goodwood, Seoul, Shanghai, 2019

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Concept Development


Shoot / Edit


01. Challenge - Create Beautiful Windows to Launch New Rolls Royce Global  Identity


Rolls Royce commissioned Holition to create a series of beautiful, eye-catching films to support the global launch of a new refined identity alongside new store designs in Shanghai and Seoul.

Rolls Royce | Immersive Video


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'Our standout moment at the Goodwood Festival of Speed... Bringing together combination of our two favourite things : Art and Luxury Cars.' 

The Luxury Network UK

02. Solution - Using Art to Communicate the Finest Engineering

and Craftmanship


Faced with a unique opportunity to explore and express the new brand Rolls Royce identity, Holition created a stunning sequence of film sequences, centred around the iconic emblem of Rolls Royce, the Sprit of Ecstasy, building a vibrant and expressive ‘microworld’ of colour and movement – a playful realm where the normal laws of nature and gravity cease to exist and where heritage, quality and precision can be communicated using artistic narratives rather than numbers, facts and figures.

Holition | Rolls Royce Spirit of Ecstacy

Holition | Rolls Royce Spirit of Ecstacy

Holition | Rolls Royce Spirit of Ecstacy

Holition | Rolls Royce Spirit of Ecstacy

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03. Insight - Emotional and Promotional Impact


The sheer uniqueness and beauty of this project was subsequently rolled out to new stores in Asia, and ultimately was brought back to Goodwood in England, the home of Rolls Royce, towering over their stand at the 2019 Goodwood Festival of Speed.

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'Simply stunning immersive screen on the Rolls Royce stand at Goodwood this year!'