Rolls Royce | Festival of Speed

01. Challenge - Create Beautiful Windows to Launch New Rolls Royce Global  Identity

Rolls Royce commissioned Holition to create a series of beautiful, eye-catching films to support the global launch of a new refined identity alongside new store designs in Shanghai and Seoul.

02. Solution - Using Art to Communicate the Finest Engineering

and Craftmanship

Faced with a unique opportunity to explore and express the new brand Rolls Royce identity, Holition created a stunning sequence of film sequences, centred around the iconic emblem of Rolls Royce, the Sprit of Ecstasy, building a vibrant and expressive ‘microworld’ of colour and movement – a playful realm where the normal laws of nature and gravity cease to exist and where heritage, quality and precision can be communicated using artistic narratives rather than numbers, facts and figures.