Holition Named Top 3 Creative Agencies of the Year at the 2022 Muse Awards

(London - October 19, 2022) The Season 2 winners for the 2022 MUSE Creative and Design Awards have been officially announced. With well over 6,000 entries from across the world, multi-award-winning creative innovation studio, Holition, brings home 5 Platinum and 13 Gold recognitions, raising its standing to the Top 3 Creative Agencies of the Year at this year’s 2022 MUSE Creative Awards. 

The MUSE Awards is a series of competitions hosted by the International Awards Associate (IAA), an organization that has continuously strived to honour creatives and designers for their excellence, regardless of their background or experience in the field.

This year, Holition’s collaborations with the luxury group, Puig, as well as renowned artists and museums such as Jenny Holzer Studio, Museo Guggenheim Bilbao, Kunstmuseum Basel, The Barbican Centre, and its collaboration with Collective Act and Team Science for Dreamachine, a featured project under Unboxed Festival 2022: Creativity in the UK have been recognized by the International Awards Associate (IAA).

Editions de Parfums - Frederic Malle Fragrance Finder

Holition created a bespoke interactive experience that branches out of the traditional retail methods known to fragrance discovery. The online Fragrance Finder peers into the personality of every consumer by exploring lifestyle data as the main parameters for product recommendations to introduce an exciting and hyper-personalised retail experience.

The Fragrance Finder received the following recognitions from the MUSE Awards:

1. Platinum: Website - Best User Experience

2. Gold: Website - Retail 

3. Gold: Website - Beauty and Cosmetics

4. Gold: Strategic Program - Interactive Brand Experience

Jenny Holzer Studio

Holition’s ongoing collaborations with renowned global artist, Jenny Holzer, have continuously been recognised for their ability to demonstrate how creative technologies such as augmented reality can be harnessed for the arts and social causes. Featuring Holzer’s signature text-based art, the following collaborations with world-class museums and galleries have been recognised:

LIKE BEAUTY IN FLAMES - Museo Guggenheim Bilbao

The combination of word and light plays an important role in Jenny Holzer's work: temporary light installations featuring monumental lettering projected onto buildings and landscapes have been among her best-known works since the 1990s.

Made exclusively for the Guggenheim Museum Bilbao’s collection, Holition created a standalone mobile application for Holzer’s LIKE BEAUTY IN FLAMES, which features texts by Holzer as well as fragments by other authors she admires, including the app’s title, which is borrowed from Polish poet Anna Świrszczyńska’s poem “Beauty Dies.” Through immersive technologies, three distinct augmented reality experiences within the vicinity of the Guggenheim, its surroundings, and anywhere in the world, are revealed.

Like Beauty in Flames received the following recognitions from the MUSE Awards:

1. Platinum: Art Event

2. Gold: Experiential & Immersive - Augmented Reality

3. Gold: Experiential & Immersive - Live Experiences

4. Gold: Experiential & Immersive - Exhibition Experience

LOUISE BOURGEOIS XX - Kunstmuseum Basel

In a curated exhibition for Kunstmuseum Basel, Holzer collaborated with Holition to retell the story of Louise Bourgeois’ work through her eyes, enabled by creative technologies - introducing a myriad of engaging art pieces that demonstrate the impact of technology, human experience, and creativity on the public.

LOUISE BOURGEOIS XX received the following recognitions from the MUSE Awards:

1. Platinum: Experiential & Immersive - Augmented Reality

2. Platinum: Experiential & Immersive - Exhibition Experience

3. Platinum: Art Event

4. Gold: Live Experiences

OUR TIME ON EARTH: THE WORLD BENEATH OUR FEET - The Barbican Centre

Recognising the need to transform the conversation surrounding sustainability and the climate emergency, in collaboration with environmental and political writer and activist George Monbiot, Holition created an immersive installation within The Barbican Centre's Our Time on Earth Exhibition in May 2022. 

Harnessing creative data visualisation technologies, the immersive experience highlights the fascinating, yet complex systems found in soil, which serves as a bedrock for biodiversity and human life.

OUR TIME ON EARTH: THE WORLD BENEATH OUR FEET received the following recognitions from the MUSE Awards:

1. Experiential & Immersive - Exhibition Experience

2. Experiential & Immersive - Live Experiences

3. Event - Art Event

4. Event - Cause Event

DREAMACHINE - UNBOXED 2022: CREATIVITY IN THE UK

Dreamachine was one of 10 projects which have been especially commissioned for Unboxed: Creativity in the UK, taking place across England, Northern Ireland, Scotland, Wales and online. Working alongside Collective Act and Team Science, Holition was tasked with developing Dreamachine’s Live digital programme - an experience that sought to explore the vast potential of the human mind.

Holition’s role at the Dreamachine was to explore these commonalities by harnessing creative technologies that will allow individuals to communicate with others and better understand their own experiences inside Dreamachine, and translate these collective experiences into tangible data that will enable Neuroscientists to conduct the largest study of the human mind.

DREAMACHINE received the following recognitions from the MUSE Awards:

1. Experiential & Immersive - Exhibition Experience

2. Experiential & Immersive - Live Experiences

“Sitting in an area that blends art, technology, and science, Holition has always been interested in the notion of Digital Anthropology - exploring the more creative, less rational use of technology to understand the human experience.

On behalf of our Studio, we thank the IAA for recognising our work once again at this year’s MUSE Creative Awards.” - Jonathan Chippindale, Co-Founder and Chief Executive Officer, HOLITION.

“The IAA team was caught off-guard by the works submitted for the second season of 2022’s MUSE Awards. These entries were truly astounding, and they certainly bring the level of competition up a notch,” Thomas Brandt, spokesperson of IAA, noted. “It’s amazing as always to witness great works lined up in the competition. The team is absolutely in awe of the level of creativity and ingenuity that is in the industry.”

By inviting industry professionals to serve as the competition’s jury, IAA upheld their standards of impartiality and enforced industry standards as their assessment criteria. The jurors’ mission was to identify excellence and burgeoning talent amidst the myriad of entries submitted, which would serve as new benchmarks in their respective industries.

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