Our Bourjois x Coty x Perch Blended Reality Magic Mirror, alongside another new innovation that's under wraps for now, has been shortlisted for a Pure Beauty Award for the Best Special Innovation category.
In Spring of 2018, Coty, Bourjois, Holition and Perch Interactive launched the world’s first blended reality Magic Mirror in Bourjois’ Paris boutique. The revolutionary technology integrates physical products with digital content, creating a first-of-a-kind AR makeup experience.
No Ordinary Mirror
Upon picking up a lipstick, the mirror visualises the product onto the user’s lips, removing barriers of traditional virtual makeup experiences, where shoppers can only engage with products in a virtual setting. Putting the physical product into shoppers’ hands has been found to increase attitudes and purchase intentions of the product; and, 72% of consumers surveyed said they want beauty experiences to be both physical and digital to make it more real and believable.
Complete the Look
Shoppers can also complete their digital looks with eye makeup and blush matched to each individual skin tone. The experience has a selfie function, equipped with animated filters, providing all details of the products shoppers try on. Selfies can be printed in-store or emailed, with links for purchase on the Bourjois e-commerce site.
A Multi-Layered Experience
Continuing the experience outside of the store, Holition also created Facebook AR filters for users to experience the Bourjois looks in their own time. This omnichannel experience delights customers at each stage of the funnel, increasing campaign and product longevity.
To learn more about the experience, discover the full video and further details here. Winners will be announced at the Pure Beauty Awards Gala in Dubai in April.