03. Insight - A Mirror That Enhances Natural Behaviours
From the Financial Times to Cosmetics Business, the launch of our Bourjois Magic Mirror attracted the attention of cross-industry audiences, across the globe - one description of the mirror being, “Reinventing the beauty experience through purposeful and personalised innovation." Coined as the 'Blended Reality' mirror, the Bourjois Magic Mirror was the first of its kind to combine physical products with virtual makeup try-on, leading a revolution for in-store experiences.
Additionally, as part of a follow-up research initiative from Holition, we discovered that the mirror was not only a commercial success, but discovered many meaningful insights around consumer behaviour. We found that by putting the physical product in shoppers’ hands, purchase intentions of the product were increased, creating a seamless path to purchase; and as well as increasing consumer confidence and purchase intent, 72% of consumers surveyed said they want an in-store beauty experience to be a mixture of both physical and digital elements in order to make it feel more real and believable.
