03. Insight - A Powerful Reflection
Since launching two original Charlotte's Magic Mirrors in London in 2016, the installations have been a smashing success, provoking us to launch 11 deployments around the globe in London, Kuwait, Hong Kong, Dubai, Doha and Abu Dhabi.
As well as the commercial success, the mirror has also contributed to emotional success amongst consumers who have used it. In one of our recent studies, it was discovered that consumers' self-perception is enhanced by using AR platforms and more specifically, Holition's hyper-realistic AR, due to personalised augmentation; and that after having used the AR mirror, consumers were more likely to purchase.
