Farfetch | Top 100 Data Visualisation

01. Challenge - 'Make Data Fashionable'  

Farfetch wanted a snapshot of data from a week to a month to be frozen in time, to highlight what's on trend or popular in this particular market right now. The visualisation was also meant to serve as a testament to just how powerful Farfetch is as an ecommerce platform. Valuable and actionable insights were also gathered from the piece, informing future buying strategies, marketing allocation and/or consumer behaviour touchpoints.

02. Solution - Behaviour on a Macro and Micro Level 

The circular visualisation was a creative means to highlight Farfetch's diverse brand range and the retailer's presence across both global and Middle Eastern markets. Two types of data came together to form a two-part installation: transactions (orders placed over time, and values) and brand ranges, which were then filtered on a global and regional scale.

The circular body of the visualisation was a motif that's been carried through all of Holition's data visualisations, as a reference to the constantly evolving and revolving retail climate. The speckled colouring in the pieces followed the colour palette from the whole event, celebrating the vibrant Middle Eastern economy.