Shiseido | ReNeura Energy Light Projection

01. Challenge - 'We want her face to be the canvas'

In the Spring of 2018, Shiseido launched their Essential Energy moisturisers, inspired by neuroscience and the signals your brain sends to your skin to detect and repair damage. With the help of Vice’s production agencies, Carrot Creative and Virtue, Holition was brought onto the project to create a beautiful blend between the digital and the physical for the Shiseido launch.

To maintain consistency with Shiseido’s lead visual featuring Sonoya Mizuno dancing in front of high-energy light paintings, we channelled this light energy into a storytelling device to visualise the moisturizer’s technology on the model’s face.

02. Solution - A Marriage of Art, Science and Projection

The projections, mapped uniquely to her face, reflected the sensory experience that Essential Energy provides, awakening and reviving, creating a hydrating glow. The symbiosis of the model’s face and the intricate light projections beautifully demonstrated the marriage of art and science behind Shiseido’s new skin cream. Projecting on a model in real-time proved quite the feat, but the brilliant output made for a successful social and advertorial campaign.