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Dom Pérignon | Infinity Room

London, 2015

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Concept Development

01. Challenge - The Beauty Is In The Process

Holition was commissioned by revered champagne brand, Dom Pérignon, for a unique occasion - the opening of Les 3 Etages by Dom Pérignon at a London townhouse, where each floor was styled to express the different levels of maturity, the so called Plénitudes.

Dom Pérignon Infinity Mirror

A series of parties, dinners and creative collaborations celebrate vintages from 2005, 1998, 1982 and 1971 across the three floors.

02. Solution - Only the Finest of Champagne Bubbles

To tell the story of the Dom Pérignon Plénitudes Holition, in partnership with Polar Black, created a specially constructed Mirrored Infinity Room which offered guests an immersive experiential trip, deep into the heart of Dom Pérignon.

The design of the Infinity Room was accompanied by choreographed content and elegant motion graphics, creating an endless digital landscape where guests could experience the extraordinary world of Dom Pérignon.

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03. Insight - An Infinitised Experience

When asked about the infinity room, Richard Geoffroy, Creator and Chef de Cave of Dom Pérignon, announced it was a 'most profound experience'; and Aurelie Bonnefond, Brand Manager at Dom Pérignon, defiantly mentioned that 'it was a great hook to generate press coverage and social media.' You can read more about the experience from the likes of Harper's Bazaar or Campaign Live.

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"A most profound experience."

-Richard Geoffroy, Creator and Chef de Cave of Dom Pérignon

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