02. Solution - Blossoming Fashion Conversation
Drawing from Haeckel’s Tree of Life, the visualisation aims to highlight the ebbing and flowing of the fashion industry, conversation, brands and how the idea came to be in the first place.
Data was sourced from social (keywords and hashtags on social platforms, blogs and forums) and press platforms Vogue.com and Harper’s Bazaar, linked by time and subject matter: London Fashion Week. The two data sources formed two parts of the diagram. The roots, showcased the reach of London Fashion week-related articles on Vogue.com, split by global region and the branches displayed social media mentions and impressions gained per day over 19 days, sourced and aggregated from the three previous London Fashion weeks.
The main topics that are visualised paint a socio-cultural picture of what London Fashion Week has to offer. The topics covered include sustainability, model health, the luxury and streetwear climates, global business, ‘Made in Britain’, diversity in the industry and overall innovation. The Pulsar social listening tool was used to scrape data online, whilst openframeworks was used to create the visualisation itself.
