02. Solution - Nailing the Perfect Selfie with Digital Makeup
As the first blended reality mirrors in the United States, the experiential point of sales tackle sales, marketing and beauty pain points from a new dimension. Between the two magic mirrors in the Times Square location, shoppers can virtually try on 36 lipsticks and 7 eyeshadows by simply picking them up, courtesy of Perch Interactive’s unique technology. Courtesy of Holition’s AR technology, users can form over 100 virtual makeup looks in under three minutes.
With the featured lipsticks and eyeshadows located directly next to the magic mirrors, convenience of conversion is elevated to the next level, alleviating the search for the product after try-on.
The technology also allows users to take photos and share them to shop their favourite looks on their own device.
