Tiffany&Co | Diamonds of Tiffany
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01. Challenge - Storytelling depicting the Tiffany diamond's craftsmanship and beauty
For their dedicated exhibition taking place in Seoul, Korea over Summer 2019, we conceptualised, designed, and developed interactive and immersive environments that would tell the story of the famous solitaire diamond craftsmanship and outline the unique quality and beauty of the stone, whilst immersing visitors in the brand's universe.
02. Solution 1 - Bringing the NYC craftsmen's workshop to Seoul using augmented reality
Using technology for a seamless, one-of-a-kind experience, Holition created an interactive space where visitors were immersed in the craftsmen's workshop.
Through augmented reality, visitors peered into individual diamond artists' personal narratives, the meticulous labour behind every piece, the stories behind it, and the special moments that they have had.
Solution 2 - Celebrating the solitaire cut diamond in a beautiful lights installation
Partnering with light artist Frankie Boyle, Holition created a unique immersive room for the exhibition's Grand Final. The giant sized and beautifully crafted solitaire cut diamond would be the centred piece of the inifinity room, on which a bespoke engineered lights installation would reflect and refract on to reproduce the unique scintillation and reflection of the diamond.
03. Insight - An Unforgettable Experience Inside the Brand Universe
The installation was both a commercial and emotional success, which will be scaled globally for wider execution. Through digital technologies, visitors were left with a never-before-seen immersive experience of the beautiful narratives behind the brand's Diamond Craftsmanship.