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Tiffany&Co | Diamonds of Tiffany

Seoul, 2019

Our Services

 

Production

Concept Development

Design

Animation

Shoot / Edit

Deployment

01. Challenge - Storytelling depicting the Tiffany diamond's craftsmanship and beauty

 

For their dedicated exhibition taking place in Seoul, Korea over Summer 2019, we conceptualised, designed, and developed interactive and immersive environments that would tell the story of the famous solitaire diamond craftsmanship and outline the unique quality and beauty of the stone, whilst immersing visitors in the brand's universe.

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diamonds 7

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diamonds 10

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diamonds 9

02. Solution 1 - Bringing the NYC craftsmen's workshop to Seoul using augmented reality

 

Using technology for a seamless, one-of-a-kind experience, Holition created an interactive space where visitors were immersed in the craftsmen's workshop. 

 

Through augmented reality, visitors peered into individual diamond artists' personal narratives, the meticulous labour behind every piece, the stories behind it, and the special moments that they have had.

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tiffany 11

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tiffany 13

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Solution 2 - Celebrating the solitaire cut diamond in a beautiful lights installation

 

Partnering with light artist Frankie Boyle, Holition created a unique immersive room for the exhibition's Grand Final. The giant sized and beautifully crafted solitaire cut diamond would be the centred piece of the inifinity room, on which a bespoke engineered lights installation would reflect and refract on to reproduce the unique scintillation and reflection of the diamond.

 

Tiffany Diamond

03. Insight - An Unforgettable Experience Inside the Brand Universe

 

The installation was both a commercial and emotional success, which will be scaled globally for wider execution. Through digital technologies, visitors were left with a never-before-seen immersive experience of the beautiful narratives behind the brand's Diamond Craftsmanship. 

 

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tiffany 22

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tiffany 21 1

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tiffany 7

Diamonds of Tiffany

'Bringing Tiffany HQ in New York at DDP

made me feel I was actually there.

This exhibition is unforgettable!'