02. Solution - Creating A Connection Between Man and Car
The multi-sensory experience offered an immersive experiential trip into the heart of the ‘sustainable car of the future’, where users could learn about the intricacies of Shell’s extraordinary technology, using sight and simple hand gestures. A video wall surrounded by angled mirrors reflected the cars time-after-time and, using Holition’s proprietary tracking technology, a wave of the hand could stop and turn a car around, letting the user explore and learn about the different components of the car’s technology. Another ‘wave’ and the car returned to its original state.
Participants loved being able to explore to explore the body of the car with the power of their own bodies.
