02. Solution - A frictionless and playful user interface that captures the spirit of Rimmel
The Rimmel Rite Aid augmented reality mirrors provide a quick and easy experience, aiding in hygienic concerns and lack of try-before-you-buy. The virtual try-on also addresses consumer pain points surrounding choice paralysis, thereby positively contributing to a consumer’s purchase intentions. Powered by FACE by Holition™, our self-originated and patented technology, the augmented reality mirrors use artificial intelligence and machine-learning algorithms to track and measure 82 points on the face, ensuring a hyper-realistic, accurate, and beautiful makeup rendering or visualisation.
From subtle to bold looks, store goers could explore Rimmel’s different makeup collections - from eyeshadow palettes to lip colours. Store goers also benefit from gaining information about the products during the experience.
